Thursdays, April 6 - 27 || 6:30-8:00pm
Taborspace || 5441 SE Belmont St
$150 individual/$250 corporate || 10 Student minimum; 25 maximum

Taught by Maggie Summers

Facebook is no longer just the social behemoth where you block your family and stalk your ex. Facebook is the most affordable and the most efficient way to advertise online. The best part? Anyone can do it.

This PUGS class will teach you how to increase your revenue, grow your audience, and amplify your messaging through Facebook advertising.

Learn to deliver compelling Facebook ad campaigns to the right people at the right time. It's easier than you think, and the cost can yield significant results.

Week 1: Best Practices. Why should I advertise on Facebook specifically? How does Instagram advertising work now? What are the different types of Facebook ads? What does a good ad look like? We will talk best practices of Facebook advertising in this kick off class.

Week 2: Ads Manager. How do I run ads on Facebook? How does Instagram advertising work now? We will walk through the functionality of Facebook Ads Manager, and place our own ads.

Week 3: Targeting and Strategy. What are the targeting capabilities on Facebook? How do I decide how to target my ads? We will walk through Facebook's targeting and segmenting capabilities.

Week 4: Defining Success. How can I tell if my ads are performing well or if they performed well? How can I manage my ads on a daily basis to ensure success? We will look at Facebook's insights and reporting capabilities to determine success and to discern what we can learn about our target audience.

Maggie Summers is a Social Media Manager at Sasquatch Advertising, and has a 10/10 instructor rating at PUGS.